CASE STUDY: PHILIPS – Leveraging Immersive 3D Video: A Case Study with Philips Healthcare’s IntelliVue
Introduction
The COVID-19 pandemic brought unprecedented challenges to the healthcare industry, demanding innovative solutions for training, product demonstrations, and patient care. MITR Learning and Media, a leader in bespoke content development, took a bold step to address these challenges by collaborating with Philips Healthcare to produce an immersive 3D video showcasing the IntelliVue product line and its applications in intensive care units (ICUs) and operating rooms (ORs). This case study explores how MITR’s expertise in content development and 3D technology created a powerful tool for Philips Healthcare.
The Challenge
Philips Healthcare, a global leader in healthcare technology, faced a unique challenge during the pandemic. They needed an effective way to train healthcare professionals on the proper use of their IntelliVue product line, which includes advanced monitoring and patient care solutions. Traditional training methods and in-person demonstrations were not feasible due to safety concerns and social distancing requirements.
The Solution
MITR Learning and Media proposed an innovative solution: an immersive 3D video that would provide a virtual walkthrough of ICUs and ORs equipped with Philips IntelliVue solutions. The goal was to create an engaging, realistic experience that would allow healthcare professionals to understand the product’s features and benefits without physical contact.
Execution
Storyboarding: MITR’s team collaborated closely with Philips Healthcare to create a detailed storyboard. This included identifying key product features, scenarios for product use, and the desired user experience.
3D Modeling: MITR’s 3D artists meticulously recreated ICU and OR environments, complete with IntelliVue equipment. High-quality 3D models of the products were developed to ensure accuracy.
Narration and Animation:MITR integrated narration and animation to guide users through the video. Narration explained the product’s features and benefits, while animations highlighted critical functions.
Interactivity: MITR incorporated interactive elements that allowed users to explore the IntelliVue product’s interface. Users could virtually interact with the product, replicating real-world scenarios.
Quality Assurance: Rigorous testing ensured that the 3D video was glitch-free and offered a seamless experience on various devices.
3D Modeling: MITR’s 3D artists meticulously recreated ICU and OR environments, complete with IntelliVue equipment. High-quality 3D models of the products were developed to ensure accuracy.
Narration and Animation:MITR integrated narration and animation to guide users through the video. Narration explained the product’s features and benefits, while animations highlighted critical functions.
Interactivity: MITR incorporated interactive elements that allowed users to explore the IntelliVue product’s interface. Users could virtually interact with the product, replicating real-world scenarios.
Quality Assurance: Rigorous testing ensured that the 3D video was glitch-free and offered a seamless experience on various devices.
Results
The IntelliVue 3D video received overwhelmingly positive feedback from Philips Healthcare and its target audience:
Effective Training: Healthcare professionals could learn about the IntelliVue product line from the safety of their homes or workplaces. The interactive elements provided a hands-on learning experience.
Increased Understanding: The immersive 3D environment allowed users to grasp the product’s applications in real clinical settings. This led to a deeper understanding of IntelliVue’s capabilities.
Cost Savings: Philips Healthcare reduced expenses associated with in-person training and product demonstrations.
Future Applications: The success of this 3D video has opened doors for similar projects, demonstrating the potential of immersive technology in healthcare education and product promotion.
Effective Training: Healthcare professionals could learn about the IntelliVue product line from the safety of their homes or workplaces. The interactive elements provided a hands-on learning experience.
Increased Understanding: The immersive 3D environment allowed users to grasp the product’s applications in real clinical settings. This led to a deeper understanding of IntelliVue’s capabilities.
Cost Savings: Philips Healthcare reduced expenses associated with in-person training and product demonstrations.
Future Applications: The success of this 3D video has opened doors for similar projects, demonstrating the potential of immersive technology in healthcare education and product promotion.
Conclusion
MITR Learning and Media’s collaboration with Philips Healthcare exemplifies the power of immersive 3D technology in addressing unique challenges. By producing the IntelliVue 3D video, MITR not only met the immediate training needs but also paved the way for future applications of immersive learning in the healthcare domain. This case study demonstrates that innovation and adaptability are key drivers in ensuring continuous learning and product promotion, even during challenging times like the COVID-19 pandemic.
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